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Soccerex

International sports marketing agency MP & Silva has awarded a host of soccer broadcast rights in eastern Europe and Asia, after striking carriage deals with China's LeTV and pan-regional broadcaster Setanta Sports Eurasia.

LeTV, a growing digital platform, has acquired an extensive package of rights that includes Italy's Serie A, France's Ligue 1, England's FA Cup, Capital One Cup and Championship, and the Scottish Professional Football League (SPFL).

The package also contains matches from Belgium's Pro League and the Brazilian national team's Global Tour, as well as home friendlies played by the England senior and under-23 sides.

A majority of the rights have been awarded on an exclusive basis, with LeTV set to showcase more than 1,800 live hours of programming each season as part of what MP & Silva has described as a 'long-term partnership'.

MP & Silva has been doing business with LeTV Sports since 2012, when the Chinese company signed a non-exclusive three-year deal to take Serie A and Ligue 1 soccer to Asia's largest market.

Meanwhile, Irish-owned pay-TV operator Setanta Sports Eurasia has signed a three-year deal with MP & Silva for exclusive rights to Serie A, Ligue 1, the SPFL and the Belgian Pro League in the Eurasia region.

The territories covered by the deal, which commences at the beginning of the 2015/2016 season, are Armenia, Azerbaijan, Belarus, Estonia, Georgia, Kazakhstan, Kyrgystan, Latvia, Lithuania, Moldova, Tajikistan, Turkmenistan and Uzbekistan.

Action from the four leagues will complement Setanta Sports Eurasia's other sports programming, which includes the FA Cup and Capital One Cup, Euro 2016 and Russia 2018 qualifiers, the National Hockey League (NHL), the Ultimate Fighting Championship (UFC), Formula One and Top 14 rugby.